Advertising with Us
| Audience and Hospitals coverage | |
| Percentage of Births coverage | 63% |
| Number of Hospitals Installed | 110+ |
| Number of Screens | 265+ |
| Total Number of Births | 441,000 |
| Annual Footfall for Baby TV | 4 million viewers |
| Costs per month | ||||
| One month | 3-6 months | 6-12 months | One year + | |
| 30 second spot per month | £5,300 | £4,800 | £4,500 | £4,200 |
| 60 second spot per month | £9,500 | £8,600 | £8,100 | £7,500 |
| Infomercial per month * | £7,800 | £7,100 | £6,500 | £6,300 |
| Top tip | £2700 | £2,500 | £2,300 | £2,000 |
*all infomercials must be at least 90 seconds duration and not exceed 2.5 minutes including top and tail sponsor credits
Packages
There are a number of different ways to become involved with the channel:
Spot advertising
30" adverts
Due to the captive environment time at clinics, the audience can consume a television commercial in the normal way. Baby TV plays each ad twice in the 90 minute loop to coincide with the average waiting time.
Sponsorship
Top Tips, Did You Know?
The channel offers numerous opportunities for brands to communicate messages to expectant mums in a more subtle way using the association of a particular editorial subject to encompass certain brand values. Sponsorship bumpers precede and follow our regular programming strands.
Infomercial programming
1 to 2 minute films
When the sponsor wants to communicate more detailed information or demonstrate the product in use, a longer film may be more appropriate. Baby TV can help clients create these infomercials to ensure the right look and feel is achieved.